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Aurelo SEO

About Us

We put local businesses at the top of Google.

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333 Washington St Boston, MA

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Fill out the form and we will send you a free audit of your Google ranking within 24 hours. No obligation. No fluff. Just answers.

If you have ever searched for a plumber, a roofer, or really any local service business on Google, you have seen the map that pops up at the top of the page with three businesses listed underneath it. That is called the Google Maps pack, and those three spots get 75% of all the clicks on the page. Everyone below them is fighting over whatever is left.

The businesses sitting in those three spots are not necessarily the best in the area. They are not the ones with the most experience or the lowest prices. They are simply the ones that Google knows the most about. That is exactly what we fix.



Your Google Business Profile is a free listing that Google gives every local business. It shows up on Maps, it shows up in search results, and it is the first thing most people see when they look you up. Most business owners create their profile, add their phone number and address, and call it a day.


That is a massive mistake.

Google rewards businesses that treat their profile like a living, breathing part of their marketing. The more complete, active, and relevant your profile is, the higher Google pushes you. Most of your competitors have a half-finished profile they set up years ago and have not looked at since. That is your advantage.

When we take on a new client the first thing we do is run a full audit of their Google Business Profile. We compare it against the top ranking competitors in their area and identify every single gap. Missing services, incomplete descriptions, no photos, no posts, wrong categories. These gaps are costing you customers every single day and most business owners have no idea they even exist.

Here is what we fix:

Business Categories This is one of the most important ranking factors and most businesses get it wrong. Too many categories dilutes your ranking power. Too few and you miss out on searches you could be showing up for. We analyze what the top ranking businesses in your area are using and set yours up the right way.

Services List Google lets you add up to 99 services to your profile and most businesses have maybe five. We build out a full list of every relevant service your business offers, remove any duplicates, and write a short description for each one. This tells Google exactly what you do and helps you show up for a much wider range of searches. Someone searching for tree trimming and someone searching for stump removal are two different searches. We make sure you show up for both.

Profile Completion Your business description gets rewritten with the right keywords woven in naturally. Your hours, your website link, your phone number, your address, all of it gets verified and cleaned up. We add a booking link pointing to your contact page so Google gives you an extra profile feature. We answer any existing questions in your Q and A section and add new ones that your customers commonly ask.

Most of our clients start seeing ranking movement within the first two to four weeks. By the time we hit the 90 day mark the goal is always top 3. We have seen businesses go from ranking 86th in their area to sitting in the top 3 within 90 days. We have seen monthly clicks go from 5 to over 80. We have seen businesses that were getting one or two new customers a month start getting 15 or more just from Google alone.

None of that came from running ads. None of it came from paying for clicks. It came from showing Google that this business deserves to be at the top, and then proving it week after week.

Ready to see where you stand? Fill out our free audit form and we will show you exactly what is holding your profile back.

Google Business Profile Optimization

The Most Important Ranking Factor Most Businesses Completely Ignore

What Is a Google Business Profile?

What We Actually Do


The Ongoing Work

What to Expect


This is where most SEO agencies stop. We do not.

Every single week we post an update to your profile. These posts include photos of your work, updates about your services, and content written around the keywords you want to rank for. We also upload new photos every week with geotags attached to them. Geotags tell Google exactly where those photos were taken, which signals to Google that you are actively working in your service area.

We also set up a system that makes it easy for your happy customers to leave you a review without any friction. Reviews are one of the top ranking factors and a steady stream of new ones tells Google that your business is active and trusted by real people. We do not fake reviews. We never have and never will. We just make it easier for your real customers to leave them.

The Most Important Ranking Factor Most Businesses Completely Ignore